Englishالعربية/عربيDeutschEspañolFrançaisहिंदीBahasa IndonesiaItalianoMelayuPусскийукраїнська моваTiếng ViệtOne of the best ways to get your small business noticed is to get featured in major publication or appear on local TV, It leads to major exposure and traffic which in turn generates more sales and gives you social proof that you can proudly display on your website" /> Englishالعربية/عربيDeutschEspañolFrançaisहिंदीBahasa IndonesiaItalianoMelayuPусскийукраїнська моваTiếng ViệtOne of the best ways to get your small business noticed is to get featured in major publication or appear on local TV, It leads to major exposure and traffic which in turn generates more sales and gives you social proof that you can proudly display on your website" />
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One of the best ways khổng lồ get your small naijanewsmag.com noticed is to lớn get featured in major publication or appear on local TV. It leads lớn major exposure và traffic which in turn generates more sales & gives you social proof that you can proudly display on your website.

Bạn đang xem: Media kit là gì

Unfortunately, unless you have sầu a big budget, paying for air time or advertising space could prove rather costly.

But, there is a way to lớn get noticed & even featured by the truyền thông media without blowing through your budget. In fact, it will only take you a little bit of time & effort. 

Today we"ll walk through how to create a specific document that will make it easier for your naijanewsmag.com to get free press, and possibly find investors.

That document is commonly known as a truyền thông kit.

Before we jump inlớn this tutorial on how to lớn make a truyền thông media kit, here is a beautiful thiết kế example—one of the premium truyền thông kit templates available on GraphicRiver:

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Beautiful truyền thông kit template kiến thiết.

What is a Media Kit?

A media kit, also known as a press kit, is a document that contains information about your naijanewsmag.com as well as resources geared for reporters và publishers. 

It makes it easy for them to learn what your naijanewsmag.com is all about và what you have sầu lớn offer. And, it gives them easy access to your photos, hình ảnh, brvà colors, và other sale materials you might have sầu that they can use for their content.

A truyền thông kit also makes it easy for other nội dung publishers—such as bloggers and podcasters—to feature your naijanewsmag.com through their websites và podcasts.

It helps potential investors find relevant information about your naijanewsmag.com as well, which may lead them lớn partner with you or invest in your naijanewsmag.com.

Bear in mind that a truyền thông kit is not a guarantee to lớn get press for your naijanewsmag.com, rather it helps open the door to getting the press that you want. 

If you have a media kit ready lớn go while you’re reaching out to lớn publications, they’ll be more receptive sầu lớn your pitch, not to mention it will look more professional than scrambling for information at the last minute.

What Makes a Good Media Kit?

A truyền thông kit varies from one naijanewsmag.com khổng lồ another & depends not only on the type of naijanewsmag.com you run but also on the publications you want to lớn work with. However, there are a few essentials that should be included in every truyền thông kit. 

Before we learn how khổng lồ make a media kit, let’s walk through these essentials khổng lồ include one by one, while considering great truyền thông kit examples:

1. Provide a naijanewsmag.com/Company Overview

You want to lớn include an introduction of your company and provide a description of your company’s mission. Refrain from using any industry jargon & keep it as simple and as clear as possible.

Your overview can be as long or as short you want but you definitely should include the following:

Company introduction.Founding date.Any past or current inventors.Bquả táo of the CEO, founders, and other notable executives.Your company address. If you have multiple office locations be sure to include all of them & clearly identify the headquarters.The kích cỡ of your company. The number of employees on your team.A thử nghiệm Clip of your product. Any notable mentions, awards, or achievements along with a brief description of each.Important numbers that depict your company’s growth, such as the number of employees, customers, products sold, etc.Potential khuyến mãi news or venture capital information.

Regardless of how much information you decide lớn include, make it concise and organized.

You can use bullet points khổng lồ make the information easy on the eyes. You can also get creative here and include a timeline overview of your company or use graphs, charts, và other graphical elements to present all the relevant details about your company.

Consider Stripe’s truyền thông media kit & the timeline overview of their company:

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Stripe offers an in-depth company timeline.

2. Include a Media Contact for Your naijanewsmag.com

Liên hệ information is crucial for any media kit. This can be a dedicated media contact or anyone in your company who is responsible for handling day-to-day communications. 

If you work with an agency, make sure to lớn include their tương tác information and verify that information is always up khổng lồ date. This ensure reporters and media agencies have sầu an easy way of getting in touch with you.

SproutSocial makes it very clear of how lớn get in touch with them.They include not only their physical address and their phone number, but also their gmail address and social truyền thông media profiles.

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SproutSocial has clear-cut contact info.

3. Showcase Your Product/Service Information

If you’re offering a product, then including this information is absolutely necessary. However, keep it basic & assume you’re talking to lớn someone who has never heard of it. 

Explain clearly how your hàng hóa provides value và what makes you st& out from your competitors. If you have sầu a page on your trang web that lists all the features & benefits of your product, you can pull your information from there. Keep it organized and vì chưng include your pricing structure.

This is a great area khổng lồ include lots of imagery, including photos of your sản phẩm in use, the production stage, và possibly even a Clip that demonstrates the use.

If you have sầu testimonials about your sản phẩm, include them as well to lớn demonstrate why others trust & use your product. You can also include a promotional code or a special offer for the reporters which they can give sầu out to their audience.

The same rules apply if you’re offering a service instead of a product. It might be harder to show your services in use but in this case, the testimonials should play a bigger role và vị the work for you.

4. Make Brvà and Media Assets Available

Regardless of the publication featuring you, all journalists will want at least one image khổng lồ go along with their story. Don’t miss your opportunity và leave sầu this one lớn chance. 

Your media kit should include your logo in several sizes, as well as your brvà colors or any other br& assets you might have. You can also include photos of your sản phẩm, photos of your offices, your employees, & naturally the company’s founder and/or CEO.

If your sản phẩm is more digital in nature, you could include screenshots of it. Similarly if you offer photography or design services, consider including a few samples of your past projects.

OptinMonster includes detailed information on their brand assets and even includes a sample checklist of how lớn use the screenshots and the practices khổng lồ avoid.

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OptinMonster offers numerous br& assets for use.

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Asamãng cầu on the other h& offers plenty of screenshots of their software in use.

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Asana includes several screenshots of its product in use.

Ensure each and every one of your truyền thông assets is clearly labeled & named intuitively. It’s much easier to lớn locate a hình ảnh sản phẩm or a particular image when they are clearly named rather than going through dozens of screenshots with generic names.

5. Highlight Your Satisfied Clients

We’ve sầu already mentioned that testimonials can help you build social proof, but including clients you’ve worked for/with or simply those who use your hàng hóa can take that trust a step further. 

It allows reporters to lớn identify you with other known companies và gives them a danh mục of resources khổng lồ Điện thoại tư vấn should they expand your coverage. Be sure to lớn get your clients’ permission to lớn include their names, logos, or testimonials in your truyền thông media kit.

6. Make Note of Important Media Mentions

If you have sầu been featured in media previously, don’t hesitate to lớn include truyền thông clips & show what others have sầu said about you, your product, or your naijanewsmag.com. 

You might be tempted khổng lồ include only the most glorious Reviews, but try and be objective sầu by including a balance of positive mentions và those more neutral in tone. This can help you get more truyền thông media coverage as it shows you’re easy to work with.

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Lead Pages features the logos of the publications in which its been featured. 

There are a few ways to go about this. You could include just the logos of the publications you have been mentioned similarly to lớn Lead Pages & ConvertKit.

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ConvertKit features logos in a similar manner.

You could also include a quote from the article in question along with their website or the company’s logo sản phẩm. Or, you could keep it extremely simple and list just the headlines và publish dates.

Holstee does a combination of the two, prominently featuring a few mentions in the truyền thông followed by a long danh sách of headlines:

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Holstee includes headlines of the stories that have sầu been written about them.

Make sure lớn always links to the original source of the mention so reporters can verify the story and your credibility quickly.

7. Provide Past Media Releases

It’s also a good idea khổng lồ provide the truyền thông with a list of past truyền thông releases. 

You don’t have to include every truyền thông media release ever written or every bit of news published on the blog, but focusing on the most relevant và most recent information is a good start. 

This can include hitting a major milestone in terms of customers, the number of products sold, major acquisitions, or any other substantial announcement.

Doist, the company behind the popular task management tiện ích Todoist, includes related truyền thông media files for each of its past truyền thông media releases.

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Doist offers files of previous truyền thông media releases. 

Hootsuite does an excellent job of providing past truyền thông releases on their website and it allows visitors khổng lồ filter them by the month or the year.

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Filtering media releases on Hootsuite"s site is easy.

8. Include a Clear Call to lớn Action

Finally, don’t forget to include a hotline to lớn action. Your Hotline lớn action should focus on encouraging the reporter lớn get in touch with you after they are done reading và going through your truyền thông media kit.

Your truyền thông media kit should have sầu provided them with enough information lớn spark their interest, so they"re now eager khổng lồ get in touch with you. 

Give sầu them a little nudge by including a simple sentence such as “To schedule an interview with your-naijanewsmag.com-name, contact us via your-media-related-email” or “Contact naijanewsmag.com-name at naijanewsmag.com-gmail.”

How to lớn Make Your Media Kit

Let"s dive sầu into lớn the details of how to lớn make a great media kit. 

Making your own truyền thông media kit is not that hard once you know what bits of information you should include. You can easily create one by using Word or any other similar program và then simply convert it to lớn a PDF format.

However, if you want to lớn take your truyền thông kit to the next cấp độ and make sure it’s professionally designed, you can start your tìm kiếm on GraphicRiver. It has a variety of professional truyền thông kit templates, which have already been styled and formatted for you. That way, the only thing you need to lớn do is replace the sample information with your own.

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You can find great, pre-made truyền thông media kits on GraphicRiver.

Once you’ve selected a media kit to purchase (or if you decided lớn create your own), here are five sầu steps to quickly make your own media kit:

1. Gather All Your Information

The first step of how to make a media kit involves pulling together all your important information. 

Think about everything that goes inlớn a successful truyền thông media kit & go through all your relevant naijanewsmag.com files. Gather the information about your company, your images & photos, br& assets, important statistics, testimonials, & anything else you want to lớn include & create a dedicated folder. 

This way, it’s easy lớn access while you’re making your truyền thông kit.

2. Plan and Write Your Outline

Think about sections you want lớn include và write out the headings for all of them. It will be easier for you to lớn add relevant information once you know what all will you plan to include in your media kit.

3. Add Your naijanewsmag.com Information

Once you have the outline, simply add the information discussed above—along with any additional information you decide lớn include.

4. Add Your Images, Graphics, và Photos

Insert images of your products, company, employees, CEOs, founders, as well as your hình ảnh và other brand assets.

5. Proofread & Export lớn PDF

Now that all your information is in place, make sure the grammar & spelling are error-không tính tiền and then export your media kit in a PDF format.

How to Offer Your Media Kit

Baông chồng in the day, truyền thông kits were usually sent by good old snail mail. However, in today’s society, your media kit should be readily available not only as a document that sits on your hard drive but on your trang web as well.

This means you should build a dedicated page on your trang web that contains all of the information that would normally be found in your truyền thông media kit. You are not required to link lớn it prominently in the main thực đơn on your trang web, but vị include a link to lớn your truyền thông page in the footer of your trang web.

Also include a link khổng lồ tải về your truyền thông media kit in PDF format, so it can be opened easily no matter which operating system the reporter is using.

Start Working On a Media Kit for Your Small naijanewsmag.com

Now that you know what elements khổng lồ include and how khổng lồ make a unique media kit, start working on a truyền thông media kit for your small naijanewsmag.com today. 

If you want khổng lồ make that job even easier, consider using one of our truyền thông kit templates to lớn get your creative sầu juices flowing và khổng lồ st& out with a professional design. 

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