While Address Line 2 is never the sole reason shoppers leave before buying, the friction it creates can certainly be a factor in the decision.Quý khách hàng sẽ xem: Address line 1 and address line 2

Have you ever been filling out a size online, or checking out in an ecommerce shopping cart, & bypassed Address Line 1, entering your info in Address Line 2 instead?

Did you wonder whether that would cause a problem? Better yet, did you wonder “What is that line actually for anyway?”

Address Line 1 vs Address Line 2 is an issue everyone has run inlớn, but few are doing anything about. It’s a seemingly small issue that can have big consequences.

Bạn đang xem: Business address line 1 là gì

Errors và confusion around it can lead to validation failures and user frustration. These Line 2 problems violate a cardinal rule of smart user experience design: Always seek lớn remove friction; never to lớn create it.

The good news is that small changes in your data-collection forms can help keep your visitors smiling, make sure they complete the order, và leave them with a better opinion of your br&.

The little amount of time và effort your team will need to lớn invest is minimal. Your adjustment will pay for itself many times over.

Looking for ways khổng lồ improve sầu the fillable forms on your site?Sign-up for our insight emails lớn receive sầu weekly tips on how lớn optimize the kiến thiết of your ecommerce site.

What does “Address Line 2” mean?

Address Line 2 isn’t a mystery or a problem lớn ecommerce managers & online super-shoppers. That may be the primary reason why optimizing the field is seldom considered.

Why fix it if it isn’t broken?

Like the fish in water, it’s tough lớn see something that’s right in front of your face. If I instinctively know exactly what to do & when to vày it, shouldn’t you know too?

Many of your ecommerce trang web visitors, though, struggle when two separate address lines show up, asking:

“Do I need to fill in the second address line?”“Can I still check out if I leave the second address line blank?”“What should go in ‘Address Line 2’ anyway?”

Confused visitors have sầu a tendency to lớn freeze, and that can push your shopping cart abandonment stats through the roof. And while this second address line is probably never the sole reason shoppers leave before buying, the friction contributed by confusion there can certainly be a factor in the decision.

Often times, the people who thiết kế the forms aren’t even sure what it is about. They include it, since “everyone else does,” but they’re as confused as the rest of us about why it’s there & the kind of information it should contain.

Here are examples of the types of information the Address Line 2 field is typically meant lớn hold:

Apartment numbersSuite numbersFloor numbersRoom numbersPO Box numbers

Simple enough, right? If you live sầu in a house at 623 Elm Street, you probably don’t need Address Line 2 at all.

If you’re at 623 Elm Street (Line 1), Apartment 2 (Line 2), you vì chưng need the extra field.

In common practice, though, many other things kết thúc up in Address Line 2:

Secondary addressesAttention designationsC/O (in care of) addressesSpecial instructions

Not only that, but there are times when Address Line 1 is the logical place lớn put other information. For example, let’s say you want merchandise delivered lớn you at your workplace. In that case, your address may best be rendered lượt thích this:

Your name & titleYour departmentThe name of your companyThe mailing address of your companyUnless the khung has fields for (and most don’t) company information, your mailing address would be pushed lớn Address Line 2!

Do you see where confusion can enter the picture?

Here’s something else: some shippers or shipping software are finicky about Address Line 2. They don’t lượt thích it when your customers try to lớn slip in something like “Leave sầu on the porch around bachồng.”

You can’t cover every possible scenario, but you can make sure your customers và vendors are well-served by your Address Line 2 requirements & instructions.

That is, if you decide to keep using Address Line 2 at all.


*

Examples (see screenshot above) of questions being asked about Address Line 2 at Quora.com.

The proper use of Address Line 2 fields on forms

When configuring the address entry part of an online size, we’ve sầu found it wise lớn refer baông chồng lớn the UX thiết kế rule quoted earlier: Always seek to remove friction; never to create it.

Typical advice for your address info is lớn look at your customer base & determine the information most of your shoppers need lớn enter, then focus on optimizing your forms for those users.

We disagree.

Xem thêm: Ứng Dụng Của Auxin Là Gì? Ứng Dụng Auxin Trong Nông Nghiệp Ứng Dụng Auxin Cho Cây Trồng

If 80 percent of the people you sell to lớn don’t require Address Line 2, does that mean you should vày your best to lớn drive sầu away the other đôi mươi percent?

We’ve studied best practices for the Address Line 2 field from every angle. When the smoke clears, your choices are really only two plus a hybrid:

Use special descriptive copy to guide the visitor through the formHide Address Line 2 initiallyUse a combination of the above sầu two methods

The worst thing you can do is include a field for Address Line 2 và expect the visitor will figure it out alone.

Standard best practices for Address Line 2

First, we’ll cover the advice normally given for Address Line 2. Then, we’ll suggest a better way.We’ve sầu already mentioned the first, but we’ll danh mục it again & amplify a bit:

Look carefully at your current mailing danh sách. What fields does your audience most need? What would the optimum form for your best prospects look like? Use this data to lớn inform your chosen layout, but not lớn dictate it.Consider hiding Address Line 2, but providing a way for it to exp& when needed. The user could clichồng a “more space needed” button, or only expand the field when it’s detected that their address likely requires further details (apartment number, building, floor, etc).Make sure your visitors understvà Address Line 2 is optional. One good way to bởi that is khổng lồ put an obvious notice there “This field is OPTIONAL.”Include instructions on the form. It’s helpful to lớn provide examples of the information that should go in each field.Never label the Address fields as “Address 1” và “Address 2.” That’s a confusion trap. Including “Line” in the term (Address Line 2) is a minimum requirement. Leave no doubt about what should go in each field.

The best way to prsự kiện Address Line 2 confusion, though, may be to lớn stop using the term altogether.

Here’s a two-fold tactic you can implement và test:

Include a separate field for each piece of information your audience will most likely need, based on the fields your customers have historically used.Rather than naming the spillover field “Address Line 2,” try “Additional Shipping Info,” or “Additional Address Information.” The main thing is that you provide accurate, clear, and appropriate labeling khổng lồ explain exactly what should go in each field.

Let’s look at some examples.

How khổng lồ effectively use the Address Line 2 field

Notice (below) that Amazon opted lớn drop Address Line 2 designation altogether. The field is still there, but only the descriptive sầu labeling is shown. This is an excellent way to lay out the khung.


*

Amazon doesn’t designate the spillover field as “Address Line 2.” Note the inside field instructions lớn help prsự kiện confusion. Source: Amazon.com
*

L.L. Bean opts khổng lồ use Address Line 2 with the “optional” designation. The descriptive copy above sầu the Address field is helpful, but do you see how this type of layout gives more room for confusion than does the Amazon method? Source: L.L. Bean

Bolt has a great solution for clearing up any Address Line 2 issues you may be experiencing in your checkout process. First, they opted khổng lồ label the Address Line 2 field as “Apartment, building, floor (optional)” which immediately lets the user know what that field is meant for.


*

Bolt has created a responsive checkout form that eliminates any Address Line 2 confusion.

Second, they added the ability to lớn detect when a customer is likely missing an apartment number through an address verification service. If it’s detected that the customer will likely be required lớn provide an apartment number, the field is expanded và asks the customer lớn verify that there isn’t an apartment number associated with their address.

What vị your address khung fields look like?

Have you taken a look at your form fields lately? Have you included certain fields just because everyone else does? Do your visitors underst& which information to include?

While we don’t have sầu the final answer for everyone, it’s important khổng lồ take a closer look at your Address Line 2 & other size fields with an eye toward greater usability.

Are you removing friction?

Have more questions about address forms or other khung usability? Leave us a comment!

Bài viết liên quan

Trả lời

Email của bạn sẽ không được hiển thị công khai. Các trường bắt buộc được đánh dấu *